Shopper. Data. Knowledge. Actions.

Your experts for the moment of the purchase decision



yagora news

18. September 2020 in NEWS

Relaunch 2020:
gps dataservice becomes Yagora  

About us

Shopper. Data.
Knowledge. Actions.


Purchasing decisions have been at the heart of our thoughts and actions for over 20 years.

Using well-founded data, we measure and analyse shoppers’ behaviour when making purchasing decisions and examine the attitudes, motives and emotions behind them.

In order to carry out a comprehensive assessment, we adopt the shopper's perspective, supplementing this with the views of retailers and producer.

Based on this in-depth understanding, we advise you on how to optimise the measures you take in the areas of sales, shopper marketing, category management and marketing.

Find out more about us:


Our range of services    Company introduction video


years of experience




successfully implemented POS projects



Areas of expertise

Your added value: our expertise

Yagora Leistungsbereich Home Shopper Marketing and Activation

Shopper Marketing & Activation

By building on shopper and consumer insights, we develop target group specific shopper marketing measures to trigger additional purchases at the POS. In addition to take on the shopper’s perspective, we always take the goals of manufacturers and retailers into account.

Yagora Leistungsbereich Home Category Management Shopper Experience

Category Management & Shopper Experience

Based on a deep understanding of categories and shoppers, we identify the growth drivers along the entire shopper journey. By optimizing these drivers we deliver above-average category growth.

Yagora Leistungsbereich Home Product Innovations and Trends

Product Innovations & Trends

With the help of state-of-the-art analytics, data science and research methods, we determine the market potential of your concept ideas and product innovations. We also identify emerging trends at an early stage and investigate whether they’re going to last.

Yagora Leistungsbereich Home Product Brand and Packaging

Brand, Product & Packaging

Based on data and insights, we optimise your brand and product portfolio as well as the packaging. We always focus on long-term success at the POS.

Yagora Leistungsbereich Home Price and Promotion Price Management

Price & Promotion Price Management

The price and the promotional price are two of the most important sales drivers. We work with you to optimise your price/product portfolio and to identify the most profitable promotional price.

Yagora Leistungsbereich Home Account and Channel Management

Account & Channel Management

Our account and channel management solutions support you in increasing your sales efficiency in existing markets as well as successfully entering and expanding your distribution into new markets.

More about our range of services
Case Studies

Insights into our customer projects

Baseline study of online beverage buyers

Read more →

Launch-Strategy-Optimiser with loyalty card analysis

Read more →

Meat Snacking 2020: From insights to roll-out in 2000 stores

Read more →

Sales growth through secondary placement

Read more →

Systematic market entry into the German retail

Read more →

Using shopper insights to expand in the discount segment

Read more →
Customer Feedback

What our customers say about us

"...For more than 20 years, Yagora has been our partner in test market research and is responsible for the analysis of customer card data. On the basis of valuable shopper data, we can make well-founded decisions that have a lasting positive effect on our business..."

Volkmar Schwenk
FERRERO Deutschland

"...Yagora is the perfect partner for us as we get all the services we need from a single source. They provide us with a customised full-service package. Their analytical excellence is paired with clear recommendations for action, and all of this individually tailored to our needs...”


Torsten Danker
Senior Manager Insights & Analytics Snacks/Breakfast
Kellogg Northern Europe incl. CEE

"...For us, Yagora is a top partner with a high level of methodological expertise and a unique mix of experts from the fields of industry and methodology..."

Jan Roman Redeker
Head of licensing Business EMEA
Weber-Stephen Products (EMEA) GmbH

"...On the basis of the results obtained, Yagora provided us with tailored, implementation-oriented recommendations for actions..."


Melanie Böksen-Berneburg
Leiterin Insights Consulting
Radeberger Gruppe KG

"...For us, Yagora’s USP lies in the combination of its focus on implementation and its use of fact-based working methods..."


Robin Betz
Senior Category Manager EMEA
LSI (Netherlands B.V.)

"...In particular, Yagora’s excellent retail relationships and its proximity to the POS and shoppers have led to a successful collaboration..."


Sebastian Klotz
Country Manager Retail Germany
Mutti S.P.A.


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