Shopper. Data. Knowledge. Actions.

Your experts for the moment of the purchase decision



yagora news

18. September 2020 in NEWS

Relaunch 2020:
gps dataservice becomes Yagora  

About us

Shopper. Data.
Knowledge. Actions.


The moment of the purchase decision has been the focus of our thoughts and actions for over 20 years.

We measure and analyse shoppers purchase decision behaviours based on well-founded data. We examine the attitudes, motives and emotions behind them.

In order to build a comprehensive assessment, we take on the shopper's perspective and supplement this with the views of retailers and manufacturers.

Based on this in-depth understanding, we consult with our customers on how to optimize their activities in the areas of sales, shopper marketing, category management and marketing.

Find out more about us:


Our range of services    Company introduction video


years of experience




successfully implemented POS projects



Areas of expertise

Your added value: our expertise

Yagora Leistungsbereich Home Shopper Marketing and Activation

Shopper Marketing & Activation

By building on shopper and consumer insights, we develop target group specific shopper marketing measures to trigger additional purchases at the POS. In addition to take on the shopper’s perspective, we always take the goals of manufacturers and retailers into account.

Yagora Leistungsbereich Home Category Management Shopper Experience

Category Management & Shopper Experience

Based on a deep understanding of categories and shoppers, we identify the growth drivers along the entire shopper journey. By optimizing these drivers we deliver above-average category growth.

Yagora Leistungsbereich Home Product Innovations and Trends

Product Innovations & Trends

With the help of state-of-the-art analytics, data science and research methods, we determine the market potential of your concept ideas and product innovations. We also identify emerging trends at an early stage and investigate whether they’re going to last.

Yagora Leistungsbereich Home Product Brand and Packaging

Brand, Product & Packaging

Based on data and insights, we optimise your brand and product portfolio as well as the packaging. We always focus on long-term success at the POS.

Yagora Leistungsbereich Home Price and Promotion Price Management

Price & Promotion Price Management

The price and the promotional price are two of the most important sales drivers. We work with you to optimise your price/product portfolio and to identify the most profitable promotional price.

Yagora Leistungsbereich Home Account and Channel Management

Account & Channel Management

Our account and channel management solutions support you in increasing your sales efficiency in existing markets as well as successfully entering and expanding your distribution into new markets.

More about our range of services
Case Studies

Insights into our customer projects

Baseline study of online beverage buyers

Read more →

Launch-Strategy-Optimiser with loyalty card analysis

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Meat Snacking 2020: From insights to roll-out in 2000 stores

Read more →

Sales growth through secondary placement

Read more →

Systematic market entry into the German retail

Read more →

Using shopper insights to expand in the discount segment

Read more →
Customer voices

What our customers say about us

"For more than 20 years, Yagora has been our partner in test market research and is responsible for the analysis of customer card data. Yagora offers the highest quality in implementation as well as in the subsequent analysis. On the basis of valuable shopper data, we can make well-founded decisions that have a lasting positive effect on our business."

Volkmar Schwenk
FERRERO Deutschland

"Yagora is the perfect partner for us as we get all the services we need from a single source. They provide us with a tailor-made full-service package. Their analytical excellence is paired with clear recommendations for action, and all of this individually tailored to our needs. Yagora delivers high quality field work in order to produce reliable, valid results."


Torsten Danker
Senior Manager Insights & Analytics Snacks/Breakfast
Kellogg Northern Europe incl. CEE

"As part of our category management project, Yagora provided us with well-founded category and brand insights using a combined approach of qualitative and quantitative research. Thanks to the collaboration, we were able to develop new concepts for the “barbecue” meta-category and thus make long-term improvements to our ability to exploit the potential of the Weber brand in food retail."

Jan Roman Redeker
Head of licensing Business EMEA
Weber-Stephen Products (EMEA) GmbH

"As part of our shopper study on online beverage shopping, Yagora provided us with valuable insights into the mechanisms of action when buying drinks online. On the basis of the results obtained, Yagora provided us with tailored, implementation-oriented recommendations for action that have proven themselves over the long term."


Melanie Böksen-Berneburg
Leiterin Insights Consulting
Radeberger Gruppe KG

"For us, Yagora’s USP lies in the combination of its focus on implementation and its use of fact-based working methods. It’s important for us to have a partner that knows the POS and understands how to successfully implement the shopper insights gained."


Robin Betz
Senior Category Manager EMEA
LSI (Netherlands B.V.)

"Yagora has been successfully supporting us in our expansion in the German food retail market since 2017.
In particular, Yagora’s excellent retail relationships and its proximity to the POS and shoppers have led to a successful collaboration, giving us a distribution rate of 80% in the 3 top key accounts within just one year and a four-fold sales increase within 2 years."


Sebastian Klotz
Country Manager Retail Germany
Mutti S.P.A.


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