Range of services
The price and the promotional price are two of the most important sales drivers. We work with you to optimise your price/product portfolio and to identify the most profitable promotional price.
In addition to using the latest price research methods, such as conjoint analysis, as neutral test partners for the retail industry we also have the opportunity to research the effect of price changes or promotional price changes in real-life situations via our test market panel.
Standard price optimisation
Promotional price optimisation
Price/product portfolio optimisation
Price sensitivity analysis
Price threshold analysis
Targeted pricing
Effect of price changes
How will a change in the price of my products affect sales?
Promotional price threshold
What is the promotional price threshold below which a further price reduction will no longer increase sales?
Promotional price
What is the promotional price that will maximise profits?
Strategy
What is the ideal product/price portfolio strategy for each sales channel?
"Thanks to Yagora, we were able to identify the price potential of our product portfolio and optimise our franchise business. Yagora’s detailed price recommendations and data on expected market shares both for our existing product portfolio and for planned new products contributed significantly to this."
Jan Roman Redeker
Head of licensing Business EMEA
Weber-Stephen Products (EMEA) GmbH
