Your added value through our online shopper research
Research methods
In recent years, the online food retail channel has grown much faster than its bricks-and-mortar equivalent.
However, we still don’t know much about online food shoppers. Many manufacturers and retailers lack detailed knowledge about online shopping behaviour and have no detailed knowledge especially when it comes to individual categories or shopper segments. Many studies deal with online food shopping in general but hardly ever examine specific product groups.
Yagora uses online shopper research methods to generate detailed shopper insights at the digital POS, collecting information about the behaviour, attitudes and motivations of online shoppers in various accounts. A distinction can be made between both individual shopper groups and individual categories.
Positioning as an expert e-commerce contact for online and omnichannel retailers.
In-depth knowledge of online shoppers in order to appeal to shoppers based on their needs and situation.
Optimisation of your omnichannel marketing concept.
Building up a competitive edge over online retailers and competitors.
