Range of services

Product Innovations & Trends

Identify market potential and emerging trends

 

We use the latest analytics, data science and research methods to determine the market potential of your concept ideas and product innovations. We also identify emerging trends at an early stage and investigate whether they’re going to last.


We accompany you in all phases of the innovation process – from conceiving and evaluating ideas to determining their potential based on real sales data from controlled market tests so you can convince your retail partners.

We develop, measure and optimise for our industry and retail customers, for example, in the following areas:

Yagora Product Brand packaging Themen Productinnovation and test Innovation Tracking

Innovation tracking

Yagora Product Brand packaging Themen Productinnovation and test Produktkonzept

Product concept tests

Yagora Product Brand packaging Themen Productinnovation and trend Online Konzepttest

Online concept tests

Yagora Product Brand packaging Themen Productinnovation and trend Agile Potential

Agile potential tests

Yagora Product Brand packaging Themen Productinnovation and trend Markttest

Controlled store tests

Yagora Product Brand packaging Themen Productinnovation and trend Launch Optimizer

Launch optimisers

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Typical questions from customers that we answer:

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Potential

What sales and turnover potential does my new product have?

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Customer loyalty

Will my new product succeed in building a loyal customer base or will it fail to progress beyond trial purchases?

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Cannibalisation

What have people who buy my new product bought before and what is the level of potential cannibalisation?

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New customers

Can I attract new buyers to my brand with a line extension?

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Trends

Which trends have already reached shoppers?

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"For more than 20 years, Yagora has been our partner in test market research and is responsible for the analysis of customer card data. Yagora offers the highest quality in implementation as well as in the subsequent analysis. On the basis of valuable shopper data, we can make well-founded decisions that have a lasting positive effect on our business."


Volkmar Schwenk
CEO
FERRERO Deutschland