Range of services
We use the latest analytics, data science and research methods to determine the market potential of your concept ideas and product innovations. We also identify emerging trends at an early stage and investigate whether they’re going to last.
We accompany you in all phases of the innovation process – from conceiving and evaluating ideas to determining their potential based on real sales data from controlled market tests so you can convince your retail partners.
Product concept tests
Online concept tests
Agile potential tests
Controlled store tests
What sales and turnover potential does my new product have?
Will my new product succeed in building a loyal customer base or will it fail to progress beyond trial purchases?
What have people who buy my new product bought before and what is the level of potential cannibalisation?
Can I attract new buyers to my brand with a line extension?
Which trends have already reached shoppers?
"For more than 20 years, Yagora has been our partner in test market research and is responsible for the analysis of customer card data. Yagora offers the highest quality in implementation as well as in the subsequent analysis. On the basis of valuable shopper data, we can make well-founded decisions that have a lasting positive effect on our business."