Range of services
Based on data and insights, we optimise your brand and product portfolio as well as packaging. We always focus on long-term success at the POS.
Starting from when the purchasing decision is made, we always take retailers’ perspectives into account in our analysis addition to the views of manufacturers and shoppers.
Product portfolio optimisation
Brand stretching analysis
Retail acceptance tests
Brand "fit" analysis
How does a change in the packaging affect shopper orientation?
What brand message does the changed packaging convey?
Effect on sales
What effect does the change in packaging have on the sales of my product?
What are the essential information chunks on my packaging?
Alternative product groups
How much can my brand be expanded into another product group?
In which food categories can I credibly launch products with my non-food brand?
"Yagora’s realistic shopper research tools and the tests they carry out in real stores have helped us to implement significant improvements in the packaging design of the Toppits brand."
Chief Executive Officer
Cofresco Frischhalteprodukte GmbH & Co. KG
"With the help of Yagora and their systematic market entry approach we defined the optimal brand positioning, pricing, packaging and product-portfolio for the market entry in Germany, France and the USA."
Director of International Business