Range of services
Based on data and insights, we optimise your brand and product portfolio as well as packaging. We always focus on long-term success at the POS.
Starting from when the purchasing decision is made, we always take retailers’ perspectives into account in our analysis addition to the views of manufacturers and shoppers.
Packaging tests
Product portfolio optimisation
Brand stretching analysis
Retail acceptance tests
Brand "fit" analysis
Changing packaging
How does a change in the packaging affect shopper orientation?
Brand messaging
What brand message does the changed packaging convey?
Effect on sales
What effect does the change in packaging have on the sales of my product?
Information chunks
What are the essential information chunks on my packaging?
Alternative product groups
How much can my brand be expanded into another product group?
Produkt launch
In which food categories can I credibly launch products with my non-food brand?
"With the help of Yagora and their systematic market entry approach we defined the optimal brand positioning, pricing, packaging and product-portfolio for the market entry in Germany, France and the USA."
Luca Piccini
Director of International Business
Kimbo S.p.A.
"Yagora’s realistic shopper research tools and the tests they carry out in real stores have helped us to implement significant improvements in the packaging design of the Toppits brand."
Oliver Strelecki
Chief Executive Officer
Cofresco Frischhalteprodukte GmbH & Co. KG
