Range of services

Shopper Marketing & Activation

Attract shoppers to your brand


By building on shopper and consumer insights, we work with you to develop targeted, group-specific shopper marketing measures to trigger additional purchases at the POS. In line with Yagora’s fundamental principle, in addition to looking at things from the shopper’s perspective, we always take the goals of manufacturers and retailers into account.

In order to identify the right shopper marketing measures, we use a broad portfolio of methods from the areas of analytics, research and data science. So you know exactly what works for shoppers and why.

We develop, measure and optimise for our industry and retail customers, for example, in the following areas:

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Shopper touchpoints

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Secondary placements

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Promotional mechanisms

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Event-related promotions

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Seasonal promotions

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Targeted promotions

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Sales und retail marketing documents

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Trade advertising & congresses


Typical questions from customers that we answer:

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Shopper Touchpoints

Which shopper touchpoints can I use to increase my brand’s reach?

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Effectivesness of promotions

What levers can I use to increase the effectiveness of my promotions?

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Customer loyalty

Which promotions generate customer loyalty and which only result in short-term impulse buys?

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Event-related activation

How can I increase my sales with event-related marketing?



"Thanks to Yagora’s help, we were able to use data to analyse the effect of displays with different communicative messages and promotional mechanisms. Through the sales uplifts, we can now precisely calculate the ROI of displays and secondary placements. We've based our promotional strategy to a large extent on these valuable findings."

Torsten Danker

Senior Manager Insights & Planning Germany & Austria

Kellogg (Germany) GmbH