Range of services
By building on shopper and consumer insights, we work with you to develop targeted, group-specific shopper marketing measures to trigger additional purchases at the POS. In line with Yagora’s fundamental principle, in addition to looking at things from the shopper’s perspective, we always take the goals of manufacturers and retailers into account.
In order to identify the right shopper marketing measures, we use a broad portfolio of methods from the areas of analytics, research and data science. So you know exactly what works for shoppers and why.
Shopper touchpoints
Secondary placements
Promotional mechanisms
Event-related promotions
Seasonal promotions
Targeted promotions
Sales und retail marketing documents
Trade advertising & congresses
Shopper Touchpoints
Which shopper touchpoints can I use to increase my brand’s reach?
Effectivesness of promotions
What levers can I use to increase the effectiveness of my promotions?
Customer loyalty
Which promotions generate customer loyalty and which only result in short-term impulse buys?
Event-related activation
How can I increase my sales with event-related marketing?