Range of services
By building on shopper and consumer insights, we work with you to develop targeted, group-specific shopper marketing measures to trigger additional purchases at the POS. In line with Yagora’s fundamental principle, in addition to looking at things from the shopper’s perspective, we always take the goals of manufacturers and retailers into account.
In order to identify the right shopper marketing measures, we use a broad portfolio of methods from the areas of analytics, research and data science. So you know exactly what works for shoppers and why.
Sales und retail marketing documents
Trade advertising & congresses
Which shopper touchpoints can I use to increase my brand’s reach?
Effectivesness of promotions
What levers can I use to increase the effectiveness of my promotions?
Which promotions generate customer loyalty and which only result in short-term impulse buys?
How can I increase my sales with event-related marketing?
"Thanks to Yagora’s help, we were able to use data to analyse the effect of displays with different communicative messages and promotional mechanisms. Through the sales uplifts, we can now precisely calculate the ROI of displays and secondary placements. We've based our promotional strategy to a large extent on these valuable findings."
Senior Manager Insights & Planning Germany & Austria
Kellogg (Germany) GmbH