Research methods

Shopper Research

Through shopper research, we deepen your understanding of your shoppers

 

Why do shoppers buy - or decide not to buy?

 

Purchase decisions at the POS are largely determined by unconscious behaviour. They depend on sensations and emotions, but also the current situation and the context in which shoppers find themselves.


As recognised experts in shopper research, we take the questions you want answered and use them to select the right mix of methods and to adopt the shopper's perspective. This enables us to understand the shopper’s behaviour, motives and attitudes as well as the entire purchasing decision process.


We provide valuable shopper insights along the entire shopper journey, revealing the "reason why" for sales and turnover developments, uncovering possible purchase barriers and reliably forecasting the success of new products and measures. In addition, we use the methods applied to answer tailored research questions about shopper marketing and sales. In order to do this, we conduct research at the in-store POS, at the digital POS and in the studio.


Thanks to our close, long-term partnerships with retailers, we can guarantee the prompt, straightforward implementation of your shopper research project. The shopper insights gained and the recommendations for action we derive from them can be validated in real-life store tests in real stores, without influencing the test subjects.

Your added value through our shopper research solutions

 

We provide you with the knowledge you need to take the appropriate shopper marketing and sales measures.

Yagora Shopper Research Effektive Erkenntnisse

Effective knowledge about shopper behaviour at the in-store POS and the digital POS.

Yagora Shopper Research Wissen

In-depth knowledge of shoppers and consumers as the basis for your marketing and sales measures.

Yagora Shopper Research Wettbewerbsvorteil

A competitive advantage thanks to in-depth knowledge about shoppers.

Yagora Shopper Research Hintergrundinformationen

Information about the background to the purchase decisions.

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Recognised expertise in implicit and explicit measurement methods

 

We use the entire spectrum of shopper research methods and recommend the best combination of methods for research at the POS, in the studio or in the laboratory, depending on questions you want to answer. We use the entire spectrum of shopper research methods and recommend the best combination of methods for research at the POS, in the studio or in the laboratory, depending on questions you want answered. 

 

Some of the measurement methods we use for this include:

  • Implicit association test
  • Cognitive mapping
  • Conjoint analysis
  • Max-Diff analysis

We conduct research in the studio, at the POS or online, and offer an extensive portfolio of shopper research methods.

 

Studio

  • Focus groups
  • In-depth interviews
  • Sensory tests

POS

  • POS interviews
  • Shop-alongs
  • Eye Tracking
  • Customer journey analysis
  • Expert interviews

Online

  • Online surveys
  • Shop-alongs
  • Focus groups
  • Communities

Shopper research projects

 

Find out more about the shopper research projects we have implemented.

 

 

Case Studies

FAQ: Fragen rund um Shopper Research Projekte