Range of services
Based on a deep understanding of categories and shoppers, we identify the growth drivers along the entire shopper journey. Through the targeted optimisation of these drivers, we have demonstrably achieved above-average category growth.
In addition to optimising category-specific touchpoints, such as the shelf placement and secondary placement concept, we work with you to develop a category vision in order to exploit each category’s full potential. We always take both the shopper's perspective and the retailer's perspective into account.
Category baseline studies
Market tests of category concepts
Support during retailer negotiations
How is the category structured from the shopper's perspective?
What are the category’s emotional and functional drivers?
What types of shopper are there in the category?
What are the relevant shopper touchpoints for the category?
What shopping missions and shopping occasions are there in the category?
How do shoppers search and orientate themselves within the category?
What barriers to making a purchase can be identified in the category?
"Yagora has built a hands-on and easy-to-implement Strategic Shopper Research Framework which helps us to streamline our international Category Management activities, increase the process efficiency and encourage knowledge sharing.
Thanks to Yagora’s profound experience with global accounts and their success cases on how to transfer insights into action, we received a great feedback from the local Category Managers of the different countries. Looking forward to our next projects."
International Category Management Developer
Eckes-Granini Group GmbH
"Yagora’s category and brand insights enabled us to develop new concepts for the barbecue meta-category in food retail and to validate their potential in advance. Yagora was able to demonstrate the category's potential clearly to us and showed us how to leverage this potential in the long term through specific recommendations for action."
Jan Roman Redeker
Head of licensing Business EMEA
Weber-Stephen Products (EMEA) GmbH
"Yagora has been our valuable partner for several years when it comes to shopper marketing and category management projects.
The combination of implementation orientation and fact-based working methods is the USP of Yagora. It is important for us to have a partner who knows the POS and knows how to successfully implement the shopper insights that have been gained. "
Senior Category, Shopper & Trade Marketing Manager EMEA
LSI Netherlands B.V.
"With the help of Yagora and their Data Science Team we have been able to provide our retail partners with actionable insights based on loyalty card and scan data analysis. Yagora accompanied us in projects in multiple countries like Ireland, Italy, Russia and Saudi Arabia."
Head of Marketing and Strategic Projects
"We would like to thank Yagora for the productive partnership in the process of analytical work and consulting. During our cooperation, Yagora’s employees have confirmed their highest professional status, activity and competence in the performance of tasks. All projects in were completed on time and with excellent quality. We recommend Yagora as a responsible and reliable partner."
Décor Leader Purchasing Direction
Leroy Merlin Russia, 2019
As the official training partner for shopper research and touchpoint management within the category manager certification of GS1 Germany, Yagora promotes the GS1 Germany standards and process recommendations.
As part of our category management projects, it is important to us to actively implement the standards of GS1 Germany in our work and, based on this, to develop successful category management concepts in accordance with the category-specific requirements of our customers.