Range of services

Category Management & Shopper Experience

Grow your category by using the right growth drivers

 

Based on a deep understanding of categories and shoppers, we identify the growth drivers along the entire shopper journey. Through the targeted optimisation of these drivers, we have demonstrably achieved above-average category growth.


In addition to optimising category-specific touchpoints, such as the shelf placement and secondary placement concept, we work with you to develop a category vision in order to exploit each category’s full potential. We always take both the shopper's perspective and the retailer's perspective into account.

We develop, measure and optimise for our industry and retail customers, for example, in the following areas:

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Category vision

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Category baseline studies

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Shelf optimisation

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Market tests of category concepts

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Support during retailer negotiations

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Typical questions from customers that we answer:

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Category definition

How is the category structured from the shopper's perspective?

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Drivers

What are the category’s emotional and functional drivers?

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Shopper types

What types of shopper are there in the category?

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Shopper touchpoints

What are the relevant shopper touchpoints for the category?

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Orientation

How do shoppers search and orientate themselves within the category?

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Occasions

What shopping missions and shopping occasions are there in the category?

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Purchasing barriers

What barriers to making a purchase can be identified in the category?

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"Yagora has been our valuable partner for several years when it comes to shopper marketing and category management projects.


The combination of implementation orientation and fact-based working methods is the USP of Yagora. It is important for us to have a partner who knows the POS and knows how to successfully implement the shopper insights that have been gained. "

 

Robin Betz

Senior Category, Shopper & Trade Marketing Manager EMEA

LSI Netherlands B.V.

"Yagora’s category and brand insights enabled us to develop new concepts for the barbecue meta-category in food retail and to validate their potential in advance. Yagora was able to demonstrate the category's potential clearly to us and showed us how to leverage this potential in the long term through specific recommendations for action."


Jan Roman Redeker

Head of licensing Business EMEA

Weber-Stephen Products (EMEA) GmbH

"With the help of Yagora and their Data Science Team we have been able to provide our retail partners with actionable insights based on loyalty card and scan data analysis. Yagora accompanied us in projects in multiple countries like Ireland, Italy, Russia and Saudi Arabia."


Niels Dekkers

Head of Marketing and Strategic Projects

SPAR International

"We would like to thank Yagora for the productive partnership in the process of analytical work and consulting. During our cooperation, Yagora’s employees have confirmed their highest professional status, activity and competence in the performance of tasks. All projects in were completed on time and with excellent quality. We recommend Yagora as a responsible and reliable partner."

 

Elena Rodina
Décor Leader Purchasing Direction
Leroy Merlin Russia, 2019