About us

Who we are and how we work

Who we are


Established as gps dataservice


Purchasing decisions have been at the heart of our thoughts and actions for over 20 years.

The company was founded in 1997 as gps dataservice GmbH, initially focusing on providing data services as part of category management projects. The range of services was gradually expanded in the direction of controlled market tests in the food retail sector. Thanks to our specialisation and proven expertise, we became the market leaders in this segment.

Repositioning under the name Yagora

In order to be able to offer the full range of shopper-focused solutions, we have specifically built up the shopper research and data science divisions since 2015. Due to our new content positioning, gps dataservice was rebranded Yagora in 2020.

Yagora is derived from the ancient Greek term “agora”, the market and assembly place. The “Y” from Yagora and the figurative mark consisting of three arrows symbolise the meeting of shoppers, retailers and manufacturers, thus representing purchasing decisions.

You can also benefit from our more than 20 years of POS experience and our expertise acquired from over 700 completed projects!

Find out more here about our range of services and the added value we can offer for your marketing and sales decisions.



Our range of services  



Your added value


successfully implemented POS projects


brands managed


new products tested


stores in our own test panel


category managers trained in 2019


years of experience in retail, industry and science


billion data points processed

What we stand for -
Strong practical orientation thanks to experienced employees from:

Yagora Industrieerfahrung


Specialists and executives from marketing, shopper marketing, category management & sales in international branded goods companies (Food, FMCG).

Yagora Handelserfahrung


Employees with years of experience in retail companies and retail research (hypermarkets, discount, national/international key accounts).

Yagora Wissenschaftserfahrung


Qualified experts in maths, statistics, data science and research, Chair of the Scientific Advisory Board Prof. Oetzel (Fulda University of Applied Sciences) and cooperation with leading universities.

How we work:

Yagora-POS Nah

In close proximity to the POS

Direct proximity to shoppers, both on- and offline

Yagora-Real Life research


Real-life research without influenced shoppers: real-life results from real-life research


Providing tailored solutions

All services individually tailored to your needs

Yagora-Umsetzungsorientiert v2

With a focus on implementation

Well-founded, practice-based recommendations for action



Long-term relationships with producer and retailers

Yagora-Full Service v2


Full service package from a single source – no additional contacts necessary

Yagora-Hoechste Standards


Highest quality standards in consulting, implementation and analysis

Yagora Ueber uns Objektivitaet Icons


Evaluation of results from a factual, neutral perspective


Partnership with GS1 Germany


In addition to its position as a solution partner for GS1 Germany, Yagora is also GS1 Germany’s official training partner for shopper research and touchpoint management as part of the Category Manager certification scheme.