About us
Our team of experienced specialists supports you in your management decisions with expert advice, well-founded analysis and professional implementation based on valid, meaningful results. Experts from a wide variety of areas including market research, retail, industry and business, are at your disposal.
Vita:
Gerd Palmer founded gps dataservice GmbH in 1997, which was rebranded Yagora GmbH in 2020 and has been managing director ever since. Before that, he held various management positions in sales at FERRERO, most recently as national sales manager for refrigeration.
In addition to his work as managing director, he is also the contact person for the foreign subsidiaries in South-East Asia, Russia and Malta and is responsible for the strategic development of the companies.
Vita
Before starting at Yagora in 2013, Steffen Schöne worked at JEKO Marktforschung GmbH, gaining experience in management positions in the area of field research. At Yagora, Steffen Schöne is responsible for the areas of data science and shopper research. He oversees a large number of national and international retail and shopper research projects.
In addition, Steffen Schöne regularly gives lectures as part of GS1 Germany’s Category Management certification process, as well as at industry congresses such as ECR Live!
Vita:
Anja Crummenauer came directly to Yagora in 2009 after completing her degree in Business Administration at the University of Erlangen-Nuremberg. Her studies focused on marketing, statistics and business informatics, and included various practical internships, thus laying the ideal foundation for her work at Yagora.
At Yagora, Anja Crummenauer heads the shopper analytics team and is therefore responsible for consulting on, implementing and evaluating controlled market tests. She is also an expert with many years of experience in the field of customer loyalty card data analysis.
2248
years of life experience
13
languages represented
1
Soprano saxophonist
34
realists
28
optimists
12
online beverage shoppers
6
mathematicians, doctors and lecturers
50
owners of customer loyalty card
26
pasta lovers
28
late risers
38
year average age
64
% women
4
heavy metal fans
714
years of professional experience
158
years spent living abroad
34
wine drinkers
36
brand-loyal shoppers
44
beach lovers
5
start-up entrepreneurs
30
bundles of joy
10
active footballers