01.
Background
- Establishment of new products in food retailing
- Better assessment of the potential of branded products in food retail in-store bakeries
- Very fast generation of insights required - yet valid case numbers requested
02.
Research Questions
- Who is the in-store bakery shopper in the food retailing store?
- When and for which point in time do shoppers buy the products?
- Which products are bought there most frequently?
- Which brand products from the in-store bakery does the shopper know?
- What is the acceptance of baking products that are also offered as bake-off / defrost products?
03.
Approach
- Online survey of > 350 category shopper and automated analysis overnight
- In addition interpretation by an experienced consultant
- Valid results within 24 hours
04.
- Great potential as another touchpoint for the brand
- Offer single products to serve spontaneous snack missions
- Presentation of the brands required
- Potential for product variants
