Virtual product-concept- & shelf-tests

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Virtual product concept & shelf tests for fast and cost-efficient shopper insights


Expansion of our shopper research method portfolio:


As part of virtual tests, classic online surveys are linked to the evaluation of graphic elements.

As before, the real life store test offers the ideal opportunity to test your marketing and sales measures under real, unaffected conditions in real markets.


But if there are to many alternatives to test or the time pressure is too strong, virtual tests offer a faster alternative to generate well-founded shopper insights on all relevant alternatives. With the help of our virtual test methods, we identify your winning concepts quickly and cost-effectively.


What are virtual tests?

In addition to a classic online survey, a holistic assessment of graphic elements, such as images from displays or interactive planograms, is carried out by the test persons. The shopper is using click streams or eye tracking @ home to evaluate the elements.


This enables us to ensure that the test persons do not have to visit a studio or wear special eye tracking glasses. The test subjects only need a commercially available device such as a laptop, tablet or smartphone.


To carry out virtual tests, Yagora shopper panels use a large number of real category shoppers. As a result, valid insights from real category shoppers can be generated in a short time.

What are virtual tests for?


Review and optimization by real category shoppers of:

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Product-concepts &

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Promotion measures & displays

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Category management concepts & shelf placements


What makes Yagora different from other providers?


Even with virtual tests, we always aim to be as close as possible to the real POS situation. We therefore supplement the “classic” virtual test options with the use of implicit measurement methods. With the help of these methods we come even closer to the usual buying behavior and the low-to-middle involvement behavior (“autopilot”) of shoppers at the POS.

Excerpt of possible questions that we answer with the help of virtual tests:

  • Which product concept do you like most?
  • Which product design has the highest visibility in the shelf environment?
  • What do shoppers recognize first on the shelf?
  • What does the shoppers' line of sight look like?
  • Which promotion topics activate best?
  • How quickly can shoppers find the desired product?
  • Which shelf areas are the most frequented?
  • Which promotion is attracting attention?
  • How efficient is the promotion concept and design?
  • What likes / dislikes are there?

Project examples

Case Study 1: Virtual shelf test


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Case Study 2: Agile virtual packaging test


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Contact us directly and we will get back to you shortly!




Celina Gedrat / Marketing Managerin

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