Your added value through agile shopper insights
We provide you with the knowledge you need to take the appropriate shopper marketing and sales measures.
When it comes to the steadily growing challenges in the innovation process and designing the optimal shopper marketing mix, agile shopper insights are the answer.
Through agile shopper insights, we offer a rapid, cost-effective service which provides you with important decision-making bases to enable you to respond to your sales and marketing challenges.
The quality and validity of our insights are guaranteed through our use of implicit measurement methods, panel-based surveys of genuine category shoppers, and an automated process.
Our automated processes provide you with valid results within a few hours
Behind our agile shopper insights lies a global panel with more than 21 million participants
Agile shopper insights are designed to be seamlessly integrated into the development and decision-making process
By using implicit measurement methods, we get as close as possible to genuine purchasing behaviour
Online shopper survey and automated overnight evaluation.
Qualitative online communities to discuss concepts with shoppers and iterate them rapidly.
With the help of agile shopper insights, we generate informative insights and provide answers to relevant questions:
In the food retail sector in particular, purchasing decisions are for the most part made quicklyand out of habit and sometimes very impulsively. In order to reproduce these decision-making processes as precisely as possible, we combine three essential factors in all of our agile shopper insight modules:
We always measure against the competition, because shoppers compare products from different manufacturers on the shelf.
Implicit measurement methods
We combine explicit questions with implicit measurement methods because shoppers are often unable to verbalise what they are thinking and feeling.
We put time limits on our measurements because shoppers don’t look at packaging for a long time, thinking about what they like and what they don’t, especially on the shelf.