Research methods

Agile Shopper Insights

Agile shopper insights answer your shopper-based marketing questions within 24 hours


A rapid, valid decision-making basis for your business!


When it comes to the steadily growing challenges in the innovation process and designing the optimal shopper marketing mix, agile shopper insights are the answer.

Through agile shopper insights, we offer a rapid, cost-effective service which provides you with important decision-making bases to enable you to respond to your sales and marketing challenges.

The quality and validity of our insights are guaranteed through our use of implicit measurement methods, panel-based surveys of genuine category shoppers, and an automated process.

Your added value through agile shopper insights


We provide you with the knowledge you need to take the appropriate shopper marketing and sales measures.


YagoraShopper Insights Schnell


Our automated processes provide you with valid results within a few hours

Yagora Shopper Insights Umfangreich


Behind our agile shopper insights lies a global panel with more than 21 million participants

Yagora Shopper Insights Inspirierend


Agile shopper insights are designed to be seamlessly integrated into the development and decision-making process

Yagora Shopper Insights Realitaetsnah


By using implicit measurement methods, we get as close as possible to genuine purchasing behaviour


Yagora offers both qualitative and quantitative agile shopper insights


Agile Quant Platform


Online shopper survey and automated overnight evaluation.

  • Media integration
  • Automated
  • Implicit measurement methods

Agile Qual Communities


Qualitative online communities to discuss concepts with shoppers and iterate them rapidly.

  • Media integration
  • Real-time
  • Option of 1-to-1 meetings

Extract of relevant questions


With the help of agile shopper insights, we generate informative insights and provide answers to relevant questions:


  • What are the shopping missions and occasions within the category?


  • What is the most important information on the packaging from the shoppers’ point of view?


  • Which packaging variant do shoppers prefer?
  • How likely are the various product options to be bought?


  • Which shelf layout implicitly offers better shopper orientation?


  • Which pricing is the best in terms of reach and sales?

We use and combine the latest implicit and explicit research methods


Example extract from our portfolio of methods:


  • Implicit Association Test
  • MaxDiff analysis
  • Substitution-in-use
  • Choice-based conjoint
  • Tachistoscopes

By combining three factors, we come very close to genuine purchase decisions at the POS


In the food retail sector in particular, purchasing decisions are for the most part made quicklyand out of habit and sometimes very impulsively. In order to reproduce these decision-making processes as precisely as possible, we combine three essential factors in all of our agile shopper insight modules:

Yagora Shopper Insights Wettbewerbsvergleich

Competitor comparison

We always measure against the competition, because shoppers compare products from different manufacturers on the shelf.

Yagora Shopper Insights Implizit

Implicit measurement methods

We combine explicit questions with implicit measurement methods because shoppers are often unable to verbalise what they are thinking and feeling.

YagoraShopper Insights Schnell

Time limits

We put time limits on our measurements because shoppers don’t look at packaging for a long time, thinking about what they like and what they don’t, especially on the shelf.


Agile shopper insights projects


Find out more about the agile shopper insight projects we have implemented.



Case Studies

FAQ: Questions about Agile Shopper Insights


  • When and for what kind of questions are Agile Shopper Insights particularly suitable?

    Agile Shopper Insights provide relevant knowledge for the shopper marketing mix and the entire innovation process within a very short time. Therefore, they serve as a quick and valid basis for decision-making.
    For example, individual questions about packaging design, optimal pricing and shelf placement can be answered, but also shopper insights on general questions or buying behavior in a certain category can be generated.


  • How does Yagora differ from other providers regarding Agile Shopper Insights?ern?

    Yagora belongs to the few providers who can generate shopper insights within a few hours. In order to come as close as possible to the real purchase decision at the POS, we combine three factors: We always measure in a competitive comparison, combine explicit with implicit measurement methods and measure for a limited time, because the shopper also compares the products at the POS and makes a decision within a short time.
  • How long does an Agile Shopper Insights project usually take? How quickly does Yagora deliver results after a project approval?

    The duration depends on various factors, such as the number of questions, level of detail, category and project scope. However, we can generate relevant shopper insights within 24 hours and thus deliver valid results very quickly.


  • What kind of methods are used in an Agile Shopper Insights projects?

    Which methods are used depends on the respective question of our customers. Depending on their needs, we use and combine explicit and implicit research methods. These include, for instance, the implicit association test, tachistoscope approaches or the MaxDiff analyzes.


  • How many and which respondents can be interviewed?

    We use a global panel with more than 21 million participants worldwide and over 1 million participants in Germany. Depending on the central issue and category, hundreds of real category shoppers can be interviewed within 24 hours.


  • What makes Yagora special?

    In addition to the closeness to reality, which Yagora basically guarantees for all projects, Yagora is particularly characterized by its high practical relevance. It is important to us not to leave our customers alone with complex analyzes, but to provide clear and actionable recommendations for action.