When dealing with the delicatessen and sausage categories, there are various challenges and ambiguities on the retail side.
A manufacturer that is strongly represented in both categories in the discount segment would like to be able to present well-founded results in upcoming retailer negotiations in order to create a basis for profiling as a category partner.
Two separate studies aim to uncover shoppers’ understanding of the categories, the category structure and shopper behaviour in both categories. The purchase decision process and the main criteria behind the process are particularly important
Modular full-scope concept consisting of quantitative and qualitative shopper research as well as expert observations for both categories.