A customer wants to determine the uplift potential of his top 3 SKUs if they are additionally placed in another category
In order to be able to compare the purchasing behavior from the two shelves and determine cannibalization effects, the test articles on the 2nd shelf were labelled with a separate EAN.
Real Life Storetest incl. Scanner Data Analysis
Loyalty Card Analysis
Real Life Storetest incl. Scanner Data Analysis
Loyalty Card Analysis