For a new product range of a customer two different shelf placements are applicable. In a Real Life Storetest with scanner and loyalty card analysis, both shelf alternatives are to be compared.
Additional shopper research methods should provide further insights into the evaluation of the test products from the shopper's perspective.
Real Life Storetest incl. Scanner Data Analysis
Loyalty Card Analysis
Shopper Research Methods
Real Life Storetest incl. Scanner Data Analysis
Loyalty Card Analysis