In a store test, a current promotion is to be measured for its efficiency.
02.
Research Questions
How does the sale develop through the promotion?
03.
Approach
Controlled store test with one test and one control group. In addition, a payback analysis was conducted at real.
04.
Results
Over all articles the result of the promotion was only 8% - 9% better than in the group without promotion
In mere shelf sales, no additional sales effect of the promotion goods can be identified. Only in the case of secondary placements the promotion goods do achieve significantly better results than the neutral goods (+24% - + 33%)
Compared to the average real,- shopper, the articles generate a significantly (3 times) higher turnover per customer
