01.
Background
- In the past, a manufacturer has carried out two bundle campaigns in cooperation with a brand from a different product category.
- Both actions were advertised in the leaflet.
02.
Research Questions
- What effects resulted from the promotions?
- How do they compare with other price promotions and normal price weeks?
03.
Approach
- KPI loyalty card data analysis with the Payback card from real
- Additional analysis of shopper segments and sociographies
04.
- Both bundle promotions have a higher turnover compared to "normal" leaflet price offs.
- The two special promotions tend to reach older and conservative target groups in relation to normal weeks or price off purchases
