A confectionery manufacturer wants to use the national launch of its new product to track and optimize the launch process while testing an additional product.
A Payback loyalty card analysis is to accompany the entire launch process in order to generate further shopper insights.
Real Life Storetest incl. Scanner Data Analysis
Loyalty Card Analysis
The Optimized Panel at REWE achieves 7% higher sales than the control panel. At real the uplift was +15%
The additional introduction of a small package in the real test cell leads to an overall uplift of +26%
During the launch, the customer receives a weekly dashboard with current performance insights and developments.
The test results of the small package led to a national launch in the following year.