What is Shopper Marketing and what kind of options and methods are possible concerning Shopper Research?
Our colleague Dr. Sarah Gauly, Senior Shopper Research Manager, took part at the marketing lecture by our scientific advisory board Prof. Dr. Sebastian Oetzel. Sarah gave the students of the Fulda University of Applied Sciences exciting insights into the topic of shopper marketing and presented our methods in the area of shopper research. With her presentation she was part of a series of 3 presentations.
Sarah regularly gives scientific lectures at universities and participated already in July.