Yagora expands shopper research team

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News in our shopper research department


As Yagora continues to grow in shopper research this year, the team around Steffen Schöne, Director Data Science and Shopper Research, is being expanded with two new employees.

Already at the beginning of October, Valeriia Zhupikova had her first day as Junior Shopper Research Manager at Yagora. Valeriia successfully completed her Master of Arts in Sociology at the Goethe University in Frankfurt this year and focused on the topics of consumer sociology and vegan food decision making as part of her Master's thesis. In addition, Valeriia has gained practical experience in the field of market research both in Germany and abroad and will also actively support us in international projects!

Valeriia Zhupikova

Junior Shopper Research Manager

Nina Giese

Junior Shopper Research Manager

Since November 01, another new member of the Shopper Research Team has joined us: Nina Giese, also a Junior Shopper Research Manager, will support us in  qualitative and quantitative market research projects, just like Valeriia.

Nina successfully completed her Master's degree in Economics with a focus on Management, Innovation and Marketing at Bielefeld University last year. Most recently, she worked as a junior account manager in a full-service marketing agency, where she was able to gain relevant practical experience with FMCG clients.

Dear Valeriia, dear Nina, we are happy to welcome you at Yagora and wish you a great and successful start!

Celina Gedrat / Marketing Managerin

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