A fruit juice manufacturer is planning the national launch of chilled fruit juices and smoothies in various flavors. After initial listings in grocery stores, REWE and EDEKA are to be convinced of the potential of the products.
Real Life Storetest in 2x4 REWE and 2x4 EDEKA stores (control and test groups)
In the combined consideration of both retailers, the listing of the new products ensures an increase in sales and turnover of the total category of over 25%.
While at REWE the direct juices are the drivers of the category growth, at EDEKA the smoothies are mainly responsible for the uplift of the category