An FMCG manufacturer wants to know if and what added value feed systems provide for his products.
02.
Research Questions
Do the feed systems increase sales?
What added value do the feed systems offer the store personnel?
03.
Approach
Mixed methods from controlled store test and employee survey
04.
Results
The use of the feed systems has been proven to increase the sales of the tested products.
The X-Shape feed system achieves the better result in a controlled market test, so we recommend the use of this system (+5.3%).
The qualitative feedback from store personnel is positive for both pusher systems, whereby the flexible one can score more points here, as it has greater stability and is therefore easier to refill.
