Yagora has started the new year with new colleagues on board! Already in December 2021 we received new support for our Shopper Research Team with Marcel Pierro as Junior Shopper Research Manager. Marcel successfully completed his master's degree in media psychology at the BSP Business & Law School in Berlin last year and, as part of his master's thesis, carried out a cultural-psychological analysis of the effect of personalized online advertising. Marcel will enrich our team in particular with his expertise in morphological-psychological analysis.
In addition to our Shopper Research Team, our Shopper Analytics Team around Anja Crummenauer, Director Shopper Analytics & Panel Strategy, has also been expanded . Deborah Calderon de la Vega has also been supporting us since December as a Junior Shopper Data Analyst and is responsible for carrying out data analyzes and supervising research projects. Deborah has already gained a wide range of practical experience and most recently worked as a Consultant & Project Manager in Bolivia. In particular, she will bring her international experience to our projects. Like Marcel, Deborah works from our office in Berlin.
Since January 10th, 2022, another employee has been supporting us in the Shopper Analytics Team: Annika Schönfeld, also a Junior Shopper Data Analyst, will support us like Deborah in carrying out data analyzes of scanner and loyalty card data. Annika successfully completed her master’s degree in business administration with a focus on marketing analytics at the Johann Wolfang-Goethe University in Frankfurt last year. In addition, she has already gained practical experience as a student trainee in product management and supported a project for data and technology-based services as part of an internship.
We are very pleased to welcome our new colleagues to our team and look forward to a successful year together!